Recently I have started doing something new to my business... print sales.
I remember when I was looking for a photographer, I had one important thing in mind: I wanted a disc of all the images. I didn't want to have to buy prints from my photographer, and not know how much I would end up spending on those prints before the session. As I got more into photography myself, I think I actually said the words, "I will never do print sales!"
So, what changed?
Put simply: I realized how often my clients were taking their disc of images, and never doing anything with them. Most often, a few pictures would get posted to social media, and then... nothing! Sometimes, months later, clients would ask me for a new disc because they had lost theirs. When I switched to digital images from a website, sometimes months would go by before the session was downloaded. After that, I don't know if they were ever printed.
I love photography. I love taking pictures of your family, and I am always pushing how important it is to get pictures done frequently. But it's not enough to just get pictures taken. The whole point of why I do what I do is to get those beautiful, high-quality prints up on your wall!
I don't want your pictures to be something you see as a tiny image on your Facebook profile picture. I want it to be the first thing you see when you walk in the door! I want all my clients to have their homes full of these beautiful pictures that we take!
Getting photos professionally done, and then printing them somewhere like WalMart, or worse, not printing them at all, is completely pointless! You may as well ask a friend to snap a couple quick pictures on your phone, because those would serve the same purpose.
That is why I've changed how I do things with my business now. I want to provide a place you can purchase prints that I can guarantee will be high quality, accurate colors, and still affordable.
I still believe you should have the option of printing where you want, so I provide the opportunity to purchase all the high-resolution prints, and print them where you want. But it's important to know you can take advantages of all the services offered by your photographer. This is what they do! They live and breathe these photos, so if you trust them enough to take them, then order prints from them! Or, ask them where they recommend to get prints done. Fill your walls, not just your Facebook walls, with photos.
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